High-Performance Hypnosis Dallas | Identity 2.0 | Jay Shaw

High-Performance Transformation

You Don't Need Another Mindset Hack.
You Need a New Identity.

The most successful version of you already exists. The beliefs, the focus, the unshakeable confidence. It's all available. But you can't think your way there. You have to become it.

Scroll

You've Tried Everything.
And You're Still Stuck.

You've read the books. Done the affirmations. Maybe even tried therapy, coaching, or meditation apps.

Some of it helped. For a while. Then you slid back.

Here's why: You were trying to change your behavior without changing your identity.

It's like installing new software on a broken operating system. The apps might run for a minute. But the system keeps crashing.

You don't need another hack. You need a new operating system.

Read 47 self-help books
Morning routine optimization
Positive affirmations
Therapy (understood the past)
Executive coaching

Introducing Identity 2.0

Most personal development tries to fight your old patterns. The procrastination, the self-doubt, the anxiety, the self-sabotage.

We don't fight the old you. We build the new one.

Identity 2.0 is a complete architecture for who you're becoming. Not vague affirmations. Not temporary motivation. A systematic rebuild across 12 dimensions of identity. From your core beliefs to your nervous system to how you show up under pressure.

"We get so busy building the new identity that the old one starves from neglect."

12 Dimensions of Identity

A complete architecture that rebuilds every dimension of who you are.

01

Belief Architecture

The operating system everything runs on

02

Attentional Focus

What you notice, what you filter out

03

Expectation Patterns

Your self-fulfilling prophecies

04

Behavioral Responses

Automatic reactions to triggers

05

Perspective & Worldview

How you interpret everything

06

Emotional Baseline

What feelings feel "normal"

07

Somatic Identity

How you carry your body and nervous system

08

Relational Self

How you show up with others

09

Temporal Orientation

Your relationship to past, present, future

10

Inner Voice

Tone and content of self-talk

11

Values Hierarchy

What wins when things compete

12

Identity Resilience

How you recover when knocked off center

For High Performers Who Are Tired of Their Own Ceiling

This Is For You If:

  • You're successful by external standards but feel like a fraud inside
  • You keep hitting the same income ceiling, relationship pattern, or emotional wall
  • You've done therapy. It helped you understand your past but didn't change your future
  • You perform well under pressure but pay for it later with anxiety or burnout
  • You're done with incremental improvement and ready for transformation

This Is NOT For You If:

  • × You want someone to "fix" you (you're not broken)
  • × You're looking for the cheapest option
  • × You're not willing to do the inner work between sessions
  • × You want to stay comfortable more than you want to grow

I Work With Specific High Performers

Every client is different, but certain patterns show up again and again. I've developed specialized approaches for each.

How Identity 2.0 Works

01

Architect

We map your current identity patterns. The beliefs, triggers, and automatic responses keeping you stuck. Then we design your 2.0: who you're becoming across all 12 dimensions.

02

Install

Using advanced hypnotic techniques, we don't just talk about change. We install it at the subconscious level. New beliefs. New responses. New emotional baselines. This isn't visualization. This is rewiring.

03

Embody

Identity isn't just mental. It lives in your body. We rebuild your somatic patterns, your nervous system defaults, how you carry yourself and take up space.

04

Integrate

We pressure-test your new identity against real life. Stress. Triggers. Old patterns. Each session reinforces and refines until 2.0 becomes your default operating system.

05

Lock In

We build your resilience architecture. The reset protocols that bring you back to center when life knocks you off. Because it will. And 2.0 knows exactly how to return.

Jay Shaw - High Performance Hypnotist Dallas

Dallas's Premier
High-Performance Hypnotist

I'm Jay Shaw, and I've spent years studying the architecture of identity change. What actually makes transformation stick versus what fades in a week.

After delivering over 2,500 sessions, I noticed a pattern: the people who got lasting results weren't trying to fix themselves. They were building something new.

That insight became Identity 2.0. A systematic approach to transformation that goes far beyond traditional hypnosis.

My clients include executives, entrepreneurs, professional athletes, and high performers who need real results, not theory. People who've already tried the books, the coaches, and the apps. People who are ready to stop managing their limitations and start operating from a completely new identity.

Credentials

Certified Clinical Hypnotherapist 2,500+ Sessions Delivered Creator, Identity 2.0 Framework

Transformations

"I used to prepare for big meetings by managing my anxiety. Now I just walk in and handle it. The anxiety isn't there to manage anymore."

M
Michael R.
Private Equity Executive

"I've done therapy for years. This was different. We didn't just talk about who I wanted to be. We built it. I operate differently now."

S
Sarah K.
Tech Founder

"The imposter syndrome that had followed me my entire career? It's just gone. Not managed. Gone. I finally feel like I belong in the rooms I'm in."

J
James T.
Sales Director

"I came for performance. I left with a completely different relationship with myself. The ROI on this investment is incalculable."

A
Amanda L.
Attorney

Choose Your Path

Transformation isn't an expense. It's the highest-ROI investment you'll ever make.

Foundation

Identity 2.0 Transformation

The Complete Identity Rebuild

$5,000

or $2,750 × 2 payments

  • 8 Sessions over 8-10 weeks
  • Full 12-dimension installation
  • Identity 2.0 Builder portal access
  • 2-3 custom reinforcement recordings
  • Session recordings for integration
Apply Now

Elite

Private Client

6-Month Partnership

$25,000

or $4,500 × 6 payments

  • 6 months unlimited sessions
  • Everything in Immersive
  • Unlimited Voxer access
  • In-person intensive option
  • Complete recording library
  • Lifetime quarterly refreshes*
Apply Now

*Application required for all programs. Maximum 4 Private Clients at any time.

Common Questions

Therapy is primarily insight-based. It helps you understand why you are the way you are. That has value. But understanding doesn't automatically create change. Identity 2.0 is installation-based. We don't just talk about who you want to become. We build it at the subconscious level and install it into your nervous system.

Coaching works at the conscious level. Strategies, accountability, mindset. All useful. But if your subconscious is running a different program, you'll always be fighting yourself. Identity 2.0 works at the level where patterns actually live. Beneath conscious thought.

That tells me you had either the wrong practitioner, the wrong approach, or both. Single-session, script-based hypnosis has a high failure rate because it's surface-level. Identity 2.0 is systematic and deep. If you were a good candidate before, you're a good candidate now—you just need the right method.

Both options are available. In-person sessions are conducted in Dallas. Virtual sessions via Zoom are equally effective. Hypnosis works beautifully through screens. Many of my highest-performing clients are remote.

You're a good fit if: you're high-functioning but know you're leaving potential on the table, you're tired of "managing" patterns you want eliminated, you're willing to invest in yourself, and you're ready to do the inner work. The application process helps us both determine fit.

What's it costing you to stay stuck? The deals you don't close. The opportunities you self-sabotage. The years spent "managing" problems that could be gone. My clients don't see this as an expense. They see it as the investment that makes every other investment work better. This is premium transformation for people who are serious.

Ready to Build Your 2.0?

The person you're becoming is already clear to you. More confident. More focused. Unshakeable. That version isn't a fantasy. It's available.

Apply Now

Start Your Transformation

Complete the application below. I review every application personally and respond within 48 hours.

Applications reviewed within 48 hours. No spam, ever.