Fort Worth · On Zoom or in Dallas
Performance hypnotherapy for driven people who want their reactions under pressure to match their skill.
Work 1:1 with Jay Shaw, a certified hypnotherapist (CHt). Most Fort Worth clients start on Zoom from home or the office. If you'd rather sit in the room, our Oak Lawn office in Dallas has free surface-level parking.
Free · 30 minutes · Zoom · No obligation. The $99 diagnostic is optional and credited toward the program.

People across Fort Worth and Tarrant County reach out when they already know their craft but something keeps getting in the way at the moments that count. Golfers and competitive athletes whose practice swing doesn't show up on the first tee. Traders who know their rules and still chase or revenge-trade. Founders and leaders carrying a lot of decisions and second-guessing the ones they're qualified to make.
What they usually have in common: they don't want years of talk. They want to understand the pattern, work on it directly, and see how they respond the next time the stakes rise. Pressure follows a pattern, and patterns can be mapped and changed.
Start here
Online sessions are the default for many Fort Worth clients. A Zoom session follows the same structure as an in-person one: we talk through what's been happening, map the pattern, then do the hypnosis work while you sit comfortably with headphones on. You stay aware the whole time.
All you need is a private room, a comfortable chair, headphones and a steady connection. You can switch to in-person sessions in Dallas at any point; the 8-week program is the same either way.
Getting here from Fort Worth
3838 Oak Lawn Ave, Suite 1000, Dallas, TX 75219
Parking: free retail parking on the surface level. Take the elevator to the 10th floor and look for Suite 1000.
What Fort Worth clients usually bring
This is hypnotherapy and performance coaching for goals you choose. A few of the most common:
The yips, tight swings and playing differently in competition than in practice.
FOMO entries, revenge trades and hesitating on setups you trust.
Pulling back right when things start working, and the ceiling you keep resetting to.
Decision fatigue, presentation nerves and the voice that says you don't belong.
How the work runs
30 minutes on Zoom. You explain what keeps repeating and what you've tried; Jay tells you honestly whether the program fits.
Your Emotions and Perceptions profile, a 12-dimension assessment and a handwriting analysis, then a written report and a 45-minute Zoom review. The $99 is credited toward the program.
Weekly hypnotherapy on Zoom or in Dallas, reinforcement audio and voice support between sessions. The full program is a premium, 8-week commitment. We'll walk through options on your free strategy call.

Your hypnotherapist
Jay is a certified hypnotherapist (CHt), an honor graduate of the Hypnosis Motivation Institute (HMI), a U.S. military veteran and the founder of Identity 2.0 Hypnotherapy in Dallas. He is not a psychologist or medical provider; the work is hypnotherapy and coaching for goals you set.
Fort Worth FAQ
No. Sessions are on Zoom or at our Oak Lawn office in Dallas (3838 Oak Lawn Ave, Suite 1000). Most Fort Worth clients start on Zoom.
Yes. Park in the free retail parking on the surface level, take the elevator to the 10th floor and look for Suite 1000.
Yes. The program is the same either way, so you can start online and book an in-person session in Dallas whenever the drive makes sense for you.
No. Jay Shaw is a certified hypnotherapist (CHt), not a psychologist, counselor or medical provider. Identity 2.0 is hypnotherapy and performance coaching for goals you choose. If you're under a doctor's or therapist's care, keep them in the loop.
A private room where you won't be interrupted, a comfortable chair, headphones, and a steady internet connection. Jay will walk you through the setup before your first session.
Further reading
Fort Worth · Zoom · Dallas
30 minutes on Zoom with Jay Shaw, CHt.
The full program is a premium, 8-week commitment. We'll walk through options on your free strategy call.