For Murphy clients who know what to do but struggle to do it consistently, Identity 2.0 explores the pattern around that gap. Work privately with Jay Shaw online or in Dallas.
Working together
An inconsistent routine can have different causes in different situations. You might stop after a disappointing result, resist a task when it becomes visible or abandon a plan when you cannot do it perfectly.
Choose a routine you want to sustain and identify the moment it usually breaks. What happens just before you change course? That detail is more useful than treating every interruption as a lack of discipline.
The scan gives you an initial pattern read. The diagnostic adds a structured review before a strategy call about a possible custom engagement.
The full program is a premium, 8-week commitment. We'll walk through options on your free strategy call. Scope and pricing are discussed on your strategy call.
In-person sessions: 3838 Oak Lawn Ave, Suite 1000, Dallas, TX 75219. Call or text (972) 525-4988 for practical questions.
Executives and leaders: decision fatigue, confidence and the weight of responsibility. Founders and entrepreneurs: follow-through, delegation and patterns that get in the way of growth.
Day traders: FOMO, revenge trading and reactions under pressure. Athletes and performers: competition nerves, confidence and the gap between practice and performance.
The approach
Jay Shaw uses the Identity 2.0 framework to explore beliefs, expectations, emotional responses and other patterns that influence how you act. The work is organized around 12 dimensions of identity and your individual goals.
For private work, the process moves through mapping your patterns, practicing new responses, integrating the work into everyday situations and reviewing what changes. Your strategy call is the place to discuss fit, scope and pricing.
Explore the Identity 2.0 ProcessInvestment
The scan helps identify where to look. The Diagnostic measures what's actually happening. Identity 2.0 changes it.
Step 01 · Identify It
Free
Tell it what brought you here, answer a few questions about how you respond when it shows up, and describe what keeps happening in your own words. You leave knowing your dominant pattern, and it identifies where we may need to look. About two minutes.
Start the ScanStart Here · Step 02 · Measure It
$99
Credited toward the program
Three structured assessments before any call: your Emotions and Perceptions profile, your full 12-dimension breakdown, and a handwriting analysis. Then a written report on exactly where your pattern is locked in, and a 10-minute Zoom to walk it. The $99 is a deposit that applies to whatever you do next.
Get the DiagnosticStep 03 · Change It
Custom
Scoped to you
We use what the scan and the Diagnostic uncover to change the patterns producing the results you don't want. The full reprogramming engagement, built around your situation, goals, and timeline, mapped on your strategy call. The full program is a premium, 8-week commitment. We'll walk through options on your free strategy call.
Apply for Private WorkPrefer to talk first? Book a free strategy call → · Not ready for private work? Start with the Identity 2.0 Audio Series →
Murphy's high performers are discovering what's possible when you stop managing limitations and start operating from a new identity.
Start My Free Identity ScanApply
Complete the application below. I review every application personally and respond within 48 hours.