Identity 2.0 serves Allen clients who want a clearer understanding of self-doubt and performance pressure. Begin with a free scan, explore the $99 diagnostic, or speak with Jay Shaw about sessions in Dallas or online.
Working together
Wanting more confidence is a reasonable starting point. To make it useful, identify where confidence disappears: before you speak, after you receive feedback, when you compare yourself or when a result matters to you.
Describe one recent example without trying to make it sound more impressive or more serious. What did you do, what did you want to do and what got in between? The difference is the working question.
The 12-dimension framework gives the assessment a structure. Ongoing private work is customized on a strategy call and offered month-to-month, with no fixed term.
No. It is a short pattern read. The homepage distinguishes it from the $99 Identity Diagnostic, which includes assessments, a written report and a personal review.
In-person sessions: 3838 Oak Lawn Ave, Suite 1000, Dallas, TX 75219. Call or text (972) 525-4988 for practical questions.
Executives and leaders: decision fatigue, confidence and the weight of responsibility. Founders and entrepreneurs: follow-through, delegation and patterns that get in the way of growth.
Day traders: FOMO, revenge trading and reactions under pressure. Athletes and performers: competition nerves, confidence and the gap between practice and performance.
The approach
Jay Shaw uses the Identity 2.0 framework to explore beliefs, expectations, emotional responses and other patterns that influence how you act. The work is organized around 12 dimensions of identity and your individual goals.
For private work, the process moves through mapping your patterns, practicing new responses, integrating the work into everyday situations and reviewing what changes. Your strategy call is the place to discuss fit, scope and pricing.
Explore the Identity 2.0 ProcessInvestment
The scan helps identify where to look. The Diagnostic measures what's actually happening. Identity 2.0 changes it.
Step 01 · Identify It
Free
Tell it what brought you here, answer a few questions about how you respond when it shows up, and describe what keeps happening in your own words. You leave knowing your dominant pattern, and it identifies where we may need to look. About two minutes.
Start the ScanStart Here · Step 02 · Measure It
$99
Applies to month one
Three clinical assessments before any call: your Emotions and Perceptions profile, your full 12-dimension breakdown, and a handwriting analysis. Then a written report on exactly where your pattern is locked in, and a 10-minute Zoom to walk it. The $99 is a deposit that applies to whatever you do next.
Get the DiagnosticStep 03 · Change It
Custom
Scoped to you
We use what the scan and the Diagnostic uncover to change the patterns producing the results you don't want. The full reprogramming engagement, built around your situation, goals, and timeline, mapped on your strategy call. Month-to-month, no fixed term.
Apply for Private WorkPrefer to talk first? Book a free strategy call → · Not ready for private work? Start with the Identity 2.0 Audio Series →
Allen's high performers are discovering what's possible when you stop managing limitations and start operating from a new identity.
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