Performance Hypnosis for McKinney Clients
For McKinney clients with clear goals and inconsistent follow-through, Identity 2.0 explores the patterns behind hesitation and avoidance. Private sessions are available online or at the Dallas office.
Working together
Follow-through matters more than another plan
Sometimes the plan is already good. The difficulty arrives when it is time to send the proposal, make the call or finish the project. Adding another productivity system may leave the same moment of resistance untouched.
Bring an example of what you postpone and what you do instead. Does the task feel exposed, uncertain, tedious or impossible to finish perfectly? Naming the situation helps make the goal of private work more specific.
The free scan is an initial pattern read. The $99 diagnostic adds assessments, a written report and a personal review before you decide whether a custom engagement makes sense.
Do I need to know which pattern is causing the problem?
No. Start with what keeps happening and what you have tried. You do not need to diagnose yourself or arrive with the right terminology.
In-person sessions: 3838 Oak Lawn Ave, Suite 1000, Dallas, TX 75219. Call or text (972) 525-4988 for practical questions.
Explore the work that fits your goals
Executives and leaders: decision fatigue, confidence and the weight of responsibility. Founders and entrepreneurs: follow-through, delegation and patterns that get in the way of growth.
Day traders: FOMO, revenge trading and reactions under pressure. Athletes and performers: competition nerves, confidence and the gap between practice and performance.
The approach
Identity 2.0: work on the pattern behind the response
Jay Shaw uses the Identity 2.0 framework to explore beliefs, expectations, emotional responses and other patterns that influence how you act. The work is organized around 12 dimensions of identity and your individual goals.
For private work, the process moves through mapping your patterns, practicing new responses, integrating the work into everyday situations and reviewing what changes. Your strategy call is the place to discuss fit, scope and pricing.
Explore the Identity 2.0 ProcessInvestment
Identify It. Measure It. Change It.
The scan helps identify where to look. The Diagnostic measures what's actually happening. Identity 2.0 changes it.
Step 01 · Identify It
The Free Identity Scan
Free
Tell it what brought you here, answer a few questions about how you respond when it shows up, and describe what keeps happening in your own words. You leave knowing your dominant pattern, and it identifies where we may need to look. About two minutes.
Start the ScanStart Here · Step 02 · Measure It
The Identity Diagnostic
$99
Applies to month one
Three clinical assessments before any call: your Emotions and Perceptions profile, your full 12-dimension breakdown, and a handwriting analysis. Then a written report on exactly where your pattern is locked in, and a 10-minute Zoom to walk it. The $99 is a deposit that applies to whatever you do next.
Get the DiagnosticStep 03 · Change It
Identity 2.0
Custom
Scoped to you
We use what the scan and the Diagnostic uncover to change the patterns producing the results you don't want. The full reprogramming engagement, built around your situation, goals, and timeline, mapped on your strategy call. Month-to-month, no fixed term.
Apply for Private WorkPrefer to talk first? Book a free strategy call → · Not ready for private work? Start with the Identity 2.0 Audio Series →
Ready to Build Your 2.0?
McKinney's high performers are discovering what's possible when you stop managing limitations and start operating from a new identity.
Start My Free Identity ScanApply
Start Your Transformation
Complete the application below. I review every application personally and respond within 48 hours.