Frisco · On Zoom or in Dallas
Hypnotherapy for Frisco clients, on Zoom or in Dallas.
Performance hypnotherapy for driven people who want their reactions under pressure to match their skill.
Work 1:1 with Jay Shaw, a certified hypnotherapist (CHt). Many Frisco clients start on Zoom from home or the office. If you'd rather sit in the room, our Oak Lawn office in Dallas has free surface-level parking.
Free · 30 minutes · Zoom · No obligation. The $99 diagnostic is optional and credited toward the program.
- Certified Hypnotherapist (CHt)
- HMI Honor Graduate
- U.S. military veteran
- 5.0 rating on Google
Who reaches out from Frisco
Frisco is a sports town. It's home to PGA Frisco and the PGA of America headquarters, and to The Star, the Dallas Cowboys' headquarters. So it's no surprise that a lot of the people who reach out from Frisco, Prosper and Celina compete at something. Golfers whose range swing disappears on the first tee. High school and college athletes who play tight when the stakes go up. Traders working from a home office who know their rules and still chase or revenge-trade. Founders and leaders along the Dallas North Tollway corridor carrying a lot of decisions and second-guessing the ones they're qualified to make.
What they usually have in common: they don't want years of talk. They want to understand the pattern, work on it directly, and see how they respond the next time the stakes rise. Pressure follows a pattern, and patterns can be mapped and changed.
Start here
Prefer Zoom? Many Frisco clients do.
Online sessions are where many Frisco clients start. A Zoom session follows the same structure as an in-person one: we talk through what's been happening, map the pattern, then do the hypnosis work while you sit comfortably with headphones on. You stay aware the whole time.
All you need is a private room, a comfortable chair, headphones and a steady connection. You can switch to in-person sessions in Dallas at any point; the 8-week program is the same either way.
Getting here from Frisco
Our Oak Lawn office in Dallas
3838 Oak Lawn Ave, Suite 1000, Dallas, TX 75219
Parking: free retail parking on the surface level. Take the elevator to the 10th floor and look for Suite 1000.
What Frisco clients usually bring
Goals, not diagnoses.
This is hypnotherapy and performance coaching for goals you choose. A few of the most common:
The yips, tight swings and playing differently in competition than in practice.
FOMO entries, revenge trades and hesitating on setups you trust.
Pulling back right when things start working, and the ceiling you keep resetting to.
Decision fatigue, presentation nerves and the voice that says you don't belong.
How the work runs
Three steps, one program.
- Free strategy call
30 minutes on Zoom. You explain what keeps repeating and what you've tried; Jay tells you honestly whether the program fits.
- $99 Identity Diagnostic (optional)
Your Emotions and Perceptions profile, a 12-dimension assessment and a handwriting analysis, then a written report and a 45-minute Zoom review. The $99 is credited toward the program.
- The 8-week program
Weekly hypnotherapy on Zoom or in Dallas, reinforcement audio and voice support between sessions. The full program is a premium, 8-week commitment. We'll walk through options on your free strategy call. Payment plans are available.
Your hypnotherapist
Jay Shaw, CHt
Jay is a certified hypnotherapist (CHt), an honor graduate of the Hypnosis Motivation Institute (HMI), a U.S. military veteran and the founder of Identity 2.0 Hypnotherapy in Dallas. He is not a psychologist or medical provider; the work is hypnotherapy and coaching for goals you set. For athletes and traders who want something to practice between sessions, he also offers Identity Under Pressure, an optional add-on.
Frisco FAQ
Questions from Frisco clients
Do you have an office in Frisco?
No. Sessions are on Zoom or at our Oak Lawn office in Dallas (3838 Oak Lawn Ave, Suite 1000). Many Frisco clients start on Zoom.
Is parking free at the Dallas office?
Yes. Park in the free retail parking on the surface level, take the elevator to the 10th floor and look for Suite 1000.
Can I start on Zoom and come in person later?
Yes. The 8-week program is the same either way, so you can start online and book an in-person session in Dallas whenever that suits you.
Do you work with golfers and youth athletes?
Jay works with golfers and competitive athletes on confidence, focus and playing in competition the way they play in practice.
Is this therapy or medical treatment?
No. Jay Shaw is a certified hypnotherapist (CHt), not a psychologist, counselor or medical provider. Identity 2.0 is hypnotherapy and performance coaching for goals you choose. If you're under a doctor's or therapist's care, keep them in the loop.
What does it cost to get started?
The 30-minute strategy call on Zoom is free. The optional Identity Diagnostic is $99 and is credited toward the program. The full program is a premium, 8-week commitment. We'll walk through options on your free strategy call. Payment plans are available.
Further reading
Frisco · Zoom · Dallas
Talk it through first. It's free.
30 minutes on Zoom with Jay Shaw, CHt.
The full program is a premium, 8-week commitment. We'll walk through options on your free strategy call.