Performance Hypnosis for Plano Clients
For Plano clients who perform well on the outside and still second-guess themselves, Identity 2.0 offers a structured way to examine the pattern. Work with Jay Shaw at the Dallas office or online, starting with a free scan or the $99 Identity Diagnostic.
Working together
When being prepared still does not feel like being ready
You can know your material, have the experience and still spend the night before a meeting rehearsing everything that could go wrong. The useful question is not whether you are capable. It is what happens between knowing you are capable and acting on it.
Bring a recent example: a decision you delayed, a conversation you avoided, or a moment when preparation turned into repeated checking. Specific situations give the assessment and strategy call something concrete to work with.
For Plano clients, in-person appointments are at the Dallas office. Online sessions are also available. The service is the same private practice; this page does not represent a separate Plano office.
What if I already have a coach?
Use the strategy call to explain what you are working on with your coach and where you still feel stuck. You can discuss whether the Identity 2.0 approach addresses a different part of the problem before committing to private work.
In-person sessions: 3838 Oak Lawn Ave, Suite 1000, Dallas, TX 75219. Call or text (972) 525-4988 for practical questions.
Explore the work that fits your goals
Executives and leaders: decision fatigue, confidence and the weight of responsibility. Founders and entrepreneurs: follow-through, delegation and patterns that get in the way of growth.
Day traders: FOMO, revenge trading and reactions under pressure. Athletes and performers: competition nerves, confidence and the gap between practice and performance.
The approach
Identity 2.0: work on the pattern behind the response
Jay Shaw uses the Identity 2.0 framework to explore beliefs, expectations, emotional responses and other patterns that influence how you act. The work is organized around 12 dimensions of identity and your individual goals.
For private work, the process moves through mapping your patterns, practicing new responses, integrating the work into everyday situations and reviewing what changes. Your strategy call is the place to discuss fit, scope and pricing.
Explore the Identity 2.0 ProcessInvestment
Identify It. Measure It. Change It.
The scan helps identify where to look. The Diagnostic measures what's actually happening. Identity 2.0 changes it.
Step 01 · Identify It
The Free Identity Scan
Free
Tell it what brought you here, answer a few questions about how you respond when it shows up, and describe what keeps happening in your own words. You leave knowing your dominant pattern, and it identifies where we may need to look. About two minutes.
Start the ScanStart Here · Step 02 · Measure It
The Identity Diagnostic
$99
Applies to month one
Three clinical assessments before any call: your Emotions and Perceptions profile, your full 12-dimension breakdown, and a handwriting analysis. Then a written report on exactly where your pattern is locked in, and a 10-minute Zoom to walk it. The $99 is a deposit that applies to whatever you do next.
Get the DiagnosticStep 03 · Change It
Identity 2.0
Custom
Scoped to you
We use what the scan and the Diagnostic uncover to change the patterns producing the results you don't want. The full reprogramming engagement, built around your situation, goals, and timeline, mapped on your strategy call. Month-to-month, no fixed term.
Apply for Private WorkPrefer to talk first? Book a free strategy call → · Not ready for private work? Start with the Identity 2.0 Audio Series →
Ready to Build Your 2.0?
Plano's high performers are discovering what's possible when you stop managing limitations and start operating from a new identity.
Start My Free Identity ScanApply
Start Your Transformation
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