Plano & Murphy · On Zoom or in Dallas
Hypnotherapy for Plano clients, on Zoom or in Dallas.
For driven leaders who are prepared for the meeting and still don't feel ready for it.
Work 1:1 with Jay Shaw, a certified hypnotherapist (CHt). Many Plano clients start on Zoom from home or the office. If you'd rather sit in the room, our Oak Lawn office in Dallas has free surface-level parking.
Free · 30 minutes · Zoom · No obligation. The $99 diagnostic is optional and credited toward the program.
- Certified Hypnotherapist (CHt)
- HMI Honor Graduate
- U.S. military veteran
- 5.0 rating on Google
Who reaches out from Plano
Plano is a corporate town. It's home to the headquarters of Toyota Motor North America, Frito-Lay, JCPenney and Pizza Hut, and Legacy West has become one of the busiest office and retail districts in North Texas. (Wikipedia, "Plano, Texas") So a lot of the people who reach out from Plano and Murphy run something: teams, budgets, a book of business, their own company. Executives who can present to a room of hundreds and still lose sleep before a one-on-one with their boss. Founders who built the thing and now second-guess every hire. Sales leaders who coach their reps on call reluctance and quietly avoid the hard calls themselves. Traders working from a home office who know their rules and still break them by 10 a.m.
What they usually have in common: they're prepared. They know the material. The gap is between knowing they're capable and acting like it when it counts. Pressure follows a pattern, and patterns can be mapped and changed.
Start here
Prefer Zoom? Many Plano clients do.
Online sessions are where many Plano clients start, especially those working around a full calendar. A Zoom session follows the same structure as an in-person one: we talk through what's been happening, map the pattern, then do the hypnosis work while you sit comfortably with headphones on. You stay aware the whole time.
All you need is a private room, a comfortable chair, headphones and a steady connection. You can switch to in-person sessions in Dallas at any point; the 8-week program is the same either way.
Getting here from Plano
Our Oak Lawn office in Dallas
3838 Oak Lawn Ave, Suite 1000, Dallas, TX 75219
Parking: free retail parking on the surface level. Take the elevator to the 10th floor and look for Suite 1000.
What Plano clients usually bring
Goals, not diagnoses.
This is hypnotherapy and performance coaching for goals you choose. A few of the most common:
Decision fatigue, presentation nerves and the voice that says you don't belong in the room.
Pulling back right when things start working, and the ceiling you keep resetting to.
FOMO entries, revenge trades and hesitating on setups you trust.
Playing in competition the way you play in practice, from weekend golfers to competitive athletes.
How the work runs
Three steps, one program.
- Free strategy call
30 minutes on Zoom. You explain what keeps repeating and what you've tried; Jay tells you honestly whether the program fits.
- $99 Identity Diagnostic (optional)
Your Emotions and Perceptions profile, a 12-dimension assessment and a handwriting analysis, then a written report and a 45-minute Zoom review. The $99 is credited toward the program.
- The 8-week program
Weekly hypnotherapy on Zoom or in Dallas, reinforcement audio and voice support between sessions. The full program is a premium, 8-week commitment. We'll walk through options on your free strategy call. Payment plans are available.
Your hypnotherapist
Jay Shaw, CHt
Jay is a certified hypnotherapist (CHt), an honor graduate of the Hypnosis Motivation Institute (HMI), a U.S. military veteran and the founder of Identity 2.0 Hypnotherapy in Dallas. He is not a psychologist or medical provider; the work is hypnotherapy and coaching for goals you set. For athletes and traders who want something to practice between sessions, he also offers Identity Under Pressure, an optional add-on.
Plano FAQ
Questions from Plano clients
Do you have an office in Plano?
No. Sessions are on Zoom or at our Oak Lawn office in Dallas (3838 Oak Lawn Ave, Suite 1000). Many Plano clients start on Zoom, often from a home office or a quiet room at work.
Is parking free at the Dallas office?
Yes. Park in the free retail parking on the surface level, take the elevator to the 10th floor and look for Suite 1000.
Can I fit sessions around a corporate schedule?
That's what the free strategy call is for. Jay will walk through session timing with you, and Zoom sessions mean there's no commute on either end.
I already work with an executive coach. Does this overlap?
It usually sits alongside coaching rather than replacing it. Coaching tends to work on strategy and behavior; hypnotherapy works on the automatic reactions underneath, like the tight chest before a board update. Bring what you're working on with your coach to the strategy call and you can decide together whether this adds something.
Is this therapy or medical treatment?
No. Jay Shaw is a certified hypnotherapist (CHt), not a psychologist, counselor or medical provider. Identity 2.0 is hypnotherapy and performance coaching for goals you choose. If you're under a doctor's or therapist's care, keep them in the loop.
What does it cost to get started?
The 30-minute strategy call on Zoom is free. The optional Identity Diagnostic is $99 and is credited toward the program. The full program is a premium, 8-week commitment. We'll walk through options on your free strategy call. Payment plans are available.
Further reading
Plano · Zoom · Dallas
Talk it through first. It's free.
30 minutes on Zoom with Jay Shaw, CHt.
The full program is a premium, 8-week commitment. We'll walk through options on your free strategy call.