Identity 2.0 serves Rowlett clients who want to examine how they respond to mistakes, feedback or a disappointing result. Private sessions are available in Dallas and online.
Working together
A setback can remain present long after the event. You may approach the next attempt as a chance to prove something, avoid a similar situation or interpret ordinary feedback through the previous result.
Choose a recent setback and describe what changed afterward. Did you become cautious, rush to make up for it or stop doing something that used to feel straightforward? That response is more specific than a general goal to be resilient.
The diagnostic offers a structured review, and the strategy call lets you discuss whether private work fits. The engagement is scoped to you rather than selected from fixed-price tiers.
Yes. Bring the situation that best illustrates the pattern. The relevant specialty page can help you decide which questions to raise on the call.
In-person sessions: 3838 Oak Lawn Ave, Suite 1000, Dallas, TX 75219. Call or text (972) 525-4988 for practical questions.
Executives and leaders: decision fatigue, confidence and the weight of responsibility. Founders and entrepreneurs: follow-through, delegation and patterns that get in the way of growth.
Day traders: FOMO, revenge trading and reactions under pressure. Athletes and performers: competition nerves, confidence and the gap between practice and performance.
The approach
Jay Shaw uses the Identity 2.0 framework to explore beliefs, expectations, emotional responses and other patterns that influence how you act. The work is organized around 12 dimensions of identity and your individual goals.
For private work, the process moves through mapping your patterns, practicing new responses, integrating the work into everyday situations and reviewing what changes. Your strategy call is the place to discuss fit, scope and pricing.
Explore the Identity 2.0 ProcessInvestment
The scan helps identify where to look. The Diagnostic measures what's actually happening. Identity 2.0 changes it.
Step 01 · Identify It
Free
Tell it what brought you here, answer a few questions about how you respond when it shows up, and describe what keeps happening in your own words. You leave knowing your dominant pattern, and it identifies where we may need to look. About two minutes.
Start the ScanStart Here · Step 02 · Measure It
$99
Credited toward the program
Three structured assessments before any call: your Emotions and Perceptions profile, your full 12-dimension breakdown, and a handwriting analysis. Then a written report on exactly where your pattern is locked in, and a 10-minute Zoom to walk it. The $99 is a deposit that applies to whatever you do next.
Get the DiagnosticStep 03 · Change It
Custom
Scoped to you
We use what the scan and the Diagnostic uncover to change the patterns producing the results you don't want. The full reprogramming engagement, built around your situation, goals, and timeline, mapped on your strategy call. The full program is a premium, 8-week commitment. We'll walk through options on your free strategy call.
Apply for Private WorkPrefer to talk first? Book a free strategy call → · Not ready for private work? Start with the Identity 2.0 Audio Series →
Rowlett's high performers are discovering what's possible when you stop managing limitations and start operating from a new identity.
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