Identity 2.0Jay Shaw, CHtBook your free 30-minute call

Trading psychology hypnosis · Private 1:1 on Zoom

Execute your plan when it counts.

Trading psychology coaching for traders.

Trading hypnosis for driven traders whose execution breaks under pressure, with Jay Shaw, CHt. Private, 1:1 on Zoom.

Free · 30 minutes · Private 1:1 on Zoom · No obligation

Jay Shaw, CHt, thinking, hand on chin, in his office
01Stops that drift

You set it, then nudge it once the trade moves against you.

02Size creep after a red day

A loss, then a bigger position to win it back fast.

03Revenge trades

Taking the next trade because of the last one, not the setup.

04Hesitating on your setup

Your entry shows up and your hand doesn't move.

  • Certified Hypnotherapist (CHt)
  • HMI Honor Graduate
  • Veteran-owned
  • 1:1 on Zoom · Nationwide

Pressure follows a pattern. Patterns can be mapped, understood and changed.

You know the rules. Under pressure, something else takes over.

Moving the stop. Sizing up after a loss. Closing winners early and holding losers too long. You already know the rules. The pattern that overrides them runs faster than your plan does, and that's what we look at.

Meet your coach

Jay Shaw, CHt

Certified Hypnotherapist, HMI Honor Graduate and veteran. I work privately, 1:1 on Zoom, with driven people who already have the skill and want it to show up under pressure.

What we work on:

  • Following your rules under pressure
  • Resetting after a loss
  • Sizing with discipline

Book your free 30-minute call

Jay Shaw, CHt, smiling in his office

Play a short video from Jay

How it works

A clear, structured process.

STEP 01Map

We pin down the exact situation, the trigger and what happens right after it.

STEP 02Understand

You see how the pattern runs, in plain language. No mystique.

STEP 03Decide

If Identity 2.0 fits, you'll know what working together looks like. If not, you still leave with clarity.

Book your free 30-minute call

New · Biofeedback add-on

See it, not just feel it.

You know the moment: a stop-out, then the urge to win it back. Trading psychology biofeedback gives you something to practice against. A small ear sensor shows your own heart-rhythm pattern on screen while you recall a recent loss, use your cue before you size up or move the stop, and time how fast you settle. Mindset work only. No signals, no market calls.

  • A baseline read before you start
  • Pressure reps tied to a real trade
  • A proof read before you leave the room

See how Identity Under Pressure works

An add-on to the 8-week program. A training tool, not medical treatment.

The free call

What you leave the call with.

Thirty minutes, one real situation, a concrete takeaway.

  • A breakdown of the trade you keep repeating, step by step
  • The trigger that shows up right before you break your rules
  • A plain-language explanation of why the pattern overrides your plan
  • A concrete next step, whether or not we work together

Free self-check · about 2 minutes

The Execution Pressure Check.

Rate each statement from 1 (rarely) to 5 (often). Your score is calculated right here on the page. Nothing is sent or saved.

  1. After a losing trade, I want the next one to win it back.

    RarelyOften
  2. Once I'm in a trade, I move or widen my stop.

    RarelyOften
  3. I size up when I'm frustrated or behind for the day.

    RarelyOften
  4. I see my setup and hesitate until the move is gone.

    RarelyOften
  5. I close winners early to lock in the feeling of a win.

    RarelyOften
  6. I take trades that aren't in my plan when the market is slow.

    RarelyOften
  7. I know my rules, but I break them more than I'd like.

    RarelyOften
  8. After the session, I can name the moment I stopped following my plan.

    RarelyOften

Your result

/ 40

Bring your result to the call.

Book your free 30-minute call

This is a self-check to help you notice patterns. It is not a diagnosis or an assessment of any condition, and it says nothing about future trading results.

Who this is for

Driven traders with a plan they don't always follow.

You have a tested approach. Under pressure, execution slips: moving stops, sizing up after a loss, revenge trades.

  • Day tradersFast decisions, many reps a session.
  • Swing tradersHolding through noise without touching the plan.
  • Futures tradersLeverage that magnifies every hesitation.
  • Prop / funded-account tradersRules and drawdown limits that raise the pressure.
  • Own-account tradersYour money, your rules, no one watching.

Who it isn't for

  • People looking for signals or trade alerts
  • People looking for a new strategy
  • Anyone looking for P&L promises

No signals, no trade calls, no financial advice.

This is performance coaching for how you execute. Your plan stays yours.

Book your free 30-minute call

Book

Pick a time for your free call.

You'll get your confirmation and Zoom link by email and text.

Bring this to the call

A recent trade screenshot or journal entry that shows the mistake you keep repeating. One clear example is enough. We'll break it down together.

Open the booking calendar

A few practical questions.

Is the call really free?

Yes. 30 minutes on Zoom, no payment required and no obligation.

What happens on the call?

You bring one real situation. We look at the pattern behind it, and you'll see whether Identity 2.0 fits.

Do I need to be in Dallas?

No. Sessions are private, 1:1 on Zoom, anywhere in the US.

Will you look at my strategy?

No. Your strategy stays yours. The work is on execution and the pattern behind breaking your rules under pressure.

Is this medical or mental health treatment?

No. This is performance-focused hypnotherapy and coaching. It isn't a substitute for medical or psychological care.

Trading psychology coaching for traders.

Bring the trade you keep repeating.

Free 30-minute strategy call with Jay Shaw, CHt, on Zoom.

Book your free 30-minute call