Oak Lawn · Turtle Creek · Uptown Dallas

Performance Hypnotherapy in Oak Lawn and Uptown Dallas

Identity 2.0 Hypnotherapy · Two Turtle Creek · 3838 Oak Lawn Ave, Suite 1000

Some of the most demanding work in Dallas happens within a mile of Turtle Creek. Deals close in Uptown towers, traders watch screens before sunrise, and young athletes leave school for practice with a lot riding on the weekend. If you're good at what you do but keep running into the same reaction under pressure, this is where we work on it, ten floors above Oak Lawn Avenue.

Book a free 30-minute strategy call · Call (972) 525-4988

A Practice Built Into the Neighborhood

Identity 2.0 is a veteran-owned practice run by Jay Shaw, CHt, an HMI Honor Graduate and US military veteran. The office is in the Two Turtle Creek building at the corner of Oak Lawn and Turtle Creek Boulevard. It's an easy stop on the way to or from the places you already go.

  • Turtle Creek: the shaded greenbelt along Turtle Creek Boulevard sits right outside. Some clients walk it after a session to let the work settle in.
  • Katy Trail: the trail is a few minutes away. If your day already includes a run or ride there, a session fits around it.
  • Uptown: McKinney Avenue offices and the West Village are a short drive north and east, close enough for a lunch-hour appointment.
  • Highland Park: families from Highland Park and the Park Cities are just a short drive away. That helps when a youth athlete has to fit a session between school and practice.
  • Design District: creatives and business owners in the Design District are a short drive from the office.

Who Comes to the Oak Lawn Office

Clients are high performers whose results depend on how they respond when it counts:

  • Athletes, including youth athletes in golf, basketball and baseball. Common examples are the first-tee swing that tightens up, the free throw that feels different in a close game, or the at-bat after a strikeout.
  • Founders and entrepreneurs who know the next move and keep putting it off, or who can't hand off decisions.
  • Executives who are capable in the room but spend too much attention watching how they come across.
  • Day traders whose plan works on paper and falls apart after a loss or during a fast market.

If your situation doesn't fit any of these neatly, the strategy call is the place to find out whether the work fits.

Mechanics Over Mysticism

There's no stage show and no mystery. The work follows a practical sequence:

  1. Look at the mechanics. Together we break down what actually happens in the moment: the belief that kicks in, where your attention goes, and the automatic reaction that follows.
  2. Rehearse a new response. Hypnosis is used as a state of focused attention where you practice responding differently to the same trigger. You repeat it until it stops feeling forced.
  3. Make it automatic. You take the new response into real situations (the course, the trading desk, the boardroom) until it feels natural.

You stay aware the whole time. You can hear, speak, open your eyes or stop whenever you want. Hypnosis here is a focused practice tool, not something done to you.

In Person on Oak Lawn or on Zoom

Sessions run in person at the Two Turtle Creek office or on Zoom. Some Uptown professionals start on Zoom during a busy quarter and come into the office later. Some families bring a young athlete in person for every session. You can decide together with Jay what works best.

Directions and Parking

Identity 2.0 Hypnotherapy 3838 Oak Lawn Ave, Suite 1000 Dallas, TX 75219 (972) 525-4988

The office is in the Two Turtle Creek building at the corner of Oak Lawn Avenue and Turtle Creek Boulevard. Tap the map below for directions.

Parking: use the free retail parking at surface level. Take the elevator to the 10th floor and go to Suite 1000. If you're running late or can't find the entrance, call (972) 525-4988.

Frequently Asked Questions

Is this medical or mental-health treatment? No. Identity 2.0 offers performance coaching that uses hypnosis. It isn't medical or mental-health treatment and doesn't replace care from a licensed provider.

Will I be in control during hypnosis? Yes. You stay aware throughout, and you can talk, open your eyes or end the session at any time.

Do you work with youth athletes? Yes, including golfers, basketball players and baseball players. Parents can discuss format and goals on the free strategy call.

Where do I park at Two Turtle Creek? Use the free retail parking at surface level. Then take the elevator to the 10th floor, Suite 1000.

What happens on the free strategy call? It's a 30-minute Zoom conversation with Jay about what keeps happening, what you want to change, and whether in-person or Zoom sessions make sense. No payment is required.

Start With a Conversation

Bring one specific situation that keeps repeating: the shot, the trade, the meeting or the decision. Over a free 30-minute Zoom call, you and Jay will look at how it works and whether Identity 2.0 is the right fit.

Book your free strategy call · (972) 525-4988

Disclaimer: Identity 2.0 Hypnotherapy provides performance coaching using hypnosis. It is not medical or mental-health treatment, does not diagnose or treat any condition, and is not a substitute for care from a licensed medical or mental-health professional.